We have watched again and again major local and foreign companies use wrong or
ineffective branding, product mix, advertising, etc. It's often hard to see the
whole picture from the boardroom, from the inside out. As outsiders, we can
often have a better overall perspective of a company or one of its divisions. We
can look at its strategy as a whole and without any bias could provide our
opinions. Inside managers may be blind to certain problems, emotionally
involved, or just unable to see things from some of the angles that we can. We
could also recommend solutions and could help the management in accomplishing
them. We do realize that we don't have the inside information that the insiders
have; still our point of view, which would be from a different perspective,
could prove to be extremely valuable, cost effective and could bring significant
profits to your company.
Internet Marketing Strategies And PR Work
Internet marketing has become extremely powerful and cost effective vehicle to
promote products, brands, and companies. While some corporations have been very
successful in using this marketing channel, others have not used it effectively.
Some have even been known to be sitting on the sidelines, often laughing at
their competitors' efforts, only to be later unpleasantly surprised, at some
trade show, how large are the crowds at the stand of their "unimportant"
Branding And Image Strategies
If a corporation slows down in their efforts of building up its image as much as
possible, if it loses its focus and instead concentrates purely on short term
profits, the long term profit-picture will naturally suffer. Unfortunately we
see this happen all the time. Many corporations also fail to realize importance
of a multi-brand strategy and that more brands are needed if image of one brand
affects negatively the image of another one.
At other times they fail to build
up brand's image sufficiently and as a result it
eventually performs poorly or fails in the marketplace, often after being a
profit-loser for years.
We can evaluate TV ads and ad campaigns overall and make suggestions on
improvements, or on totally different approaches and concepts.
Hypnosis, Supraliminal And Subliminal Messaging In Advertising
Wherever and whenever it's legal and ethical, we must take full advantage of the
subconscious mind of our audiences and reinforce our conscious efforts on the
powerful subconscious level by introducing special positive messages. Overall
this strategy leads to a more efficient, more powerful advertising and to faster
and better brand or product image building. A truly hypnotic memorable ad with
supraliminal and subliminal messaging, used when and where its legal, can become
a very effective cost-efficient "promotional super vehicle".
No matter if you are a startup or a large corporation, there may be areas where
we could help. If you are a high tech manufacturer making private label
products, maybe it's time to develop your own brand or brands and to make them
so successful that eventually you will need others to supply private label
products to you. If you are a company, which needs to develop markets or to
increase market share, particularly in North America or Eastern Europe, and
especially if your product line falls into areas we are familiar with, we would
probably truly enjoy working with you.