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electronics

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Consumer And Broadcast Electronics

What is amazing, but understandable, is how companies with superior technology and major market share at home are often doing miserably in some foreign markets. It is sad that some major manufacturers, with superior design teams, resort to private labeling for other, less technologically capable competitors. It is amazing how some manufacturer can enter a market or one of its segments, without having significant own manufacturing facilities, and becomes one of the most respected forces in the marketplace. One manufacturer can build a brand from nothing. Another buys a major high image brand and runs it slowly to ground. There have been a lot of lost opportunities in this field and there are companies, which take full advantage of the situation, while others lose in a big way.

 

        Just because one has superior technology means nothing if he does not market it efficiently, is not able to position the brand properly, build up its image, and promote it, and and its products, effectively. This is especially true for foreign markets, where the company does not feel at home.

Internet marketing can play a large role here. We could be of assistance to improve your company's performance in this area in a major way. Other areas we could be of help is in developing of multiple brands, in acquisition of high end labels, in advertising strategies, in improving the company's and the brand's image, etc.; we could help your label or labels expand into some new highly profitable markets segments.

Piercing Through The Competition

 

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International Marketing & Management

 
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