Automobile Marketing And Management
There have been some real blunders that a number of car manufacturers have
made; many opportunities have been lost. In the automotive field, as well as in
most other ones, one needs to have a clear vision way into the future.
Unfortunately the focus is often primarily on the short term profits and goals.
In addition to that there are at times unhealthy attachments to brands within
the corporate management that may lead e.g. to improper brand positioning, etc. All this happens in
one of the most competitive fields, on background of world political and economic
changes, where you can't predict - you can only
sense, what next major change will happen that will affect us all.
Some manufacturers have not been able to take advantage of the luxury brands they
own; these brands, when handled properly, could have increased image of the rest of
the company labels. Other manufacturers are not able to take full advantage of their Japanese
subsidiaries - to expand the Japanese expertise and quality to the rest of the brands they own.
Companies continue buying other labels that turn out to be money-losers; they
often have to sell
them later at a loss.
||The Japanese are not as successful in Eastern Europe as they could be. They lost the window
of opportunity, despite their superior
products, technologies, and money values.
Although cars are our passion, we approach this field professionally without any
brand-bias, emotions, or distractions. We are able
to see the whole picture from a distance, not from inside of a company. I have less distorted, more independent way of looking at the whole situation.
Our main assistance to you could be an independent assessment
as to marketing of automobiles, in multi-brand strategies,
in image building strategies of brands and the corporation itself, in cross-brand
marketing and manufacturing, in increasing market share and long term profits, in advertising
strategies, etc., especially in, but not limited to, Eastern Europe.