Any party must be fully aware of the political environment in which it operates and
of the ideological
boundaries that are imposed on it. There is usually only a limited amount
of political space, within which it can function effectively. Sometimes it is better to work
within this space, which the establishment allows. At other times it is more
break from it and form a wide movement that will allow future
expansion of the current political limits. Still one can't go to any extremes. The political
space differs from country to country and changes with time. We must be very aware where the
political trend, and together with it the boundaries, are heading in the future.
Building Up A Political Platform
We've seen various fancy political platforms described on websites of
different parties. They are usually too complex and too long for
most potential voters to bother with. Political platform must be attractive and
simple. A party must communicate primarily the points, which are popular with
its own voters and which attract new members who are dissatisfied with their
political competition. There should not be more than a dozen or so, preferably not more
than half a dozen, main points - with short explanations - in the platform. This is all what needs to be promoted. When creating a political platform, one
must not concentrate so much on political ideals, but must primarily see what would increase the constituency and power base the most.
Campaigning And Building of Personal Political Image
New political leaders must be as much free of blemishes as possible and
certainly must not have any skeletons in their closets. Their image, as well as
their ability to excite and lead, are naturally extremely important. They must
realize that the election campaign does not start before elections and ends with
elections. It must never stop, only the intensity needs to vary.
Marketing A Political Party
One must fully realize that the competition is tough and rough.
One must have an edge on them! Naturally an established party
needs to take a totally different approach in their promotion than an upcoming one. One
of the most important aspects a smaller party must have is a good, easily recognizable name.
Same goes for their Internet domain. This is the start! Interactive, well
done website is a must! Members must all work in promoting the party as much as
they can and as effectively as possible. The image of the party, the image of the
leadership, the political platform, it must all work in synergy. Media must be
courted. PR work must go hand in hand with marketing. A new political movement must be popular
and must start with attracting people,
who are disgusted with politics of other parties.
We will not work with any radical
movements that are not democratic in nature, do not support a free
enterprise system and equal opportunities for all.